Want To Be A Better Writer? Don’t Go It Alone By David Griffiths

“Everyone needs an editor.” Ernest Hemingway

Papa Hemingway, one of the great prose stylists of the last century, was dead on. Human nature is such that we find it difficult to be rigorously honest about our own work. We may be able to spot the occasional misspelling or misplaced comma, but we won’t catch them all without help. The fact is that it’s a rare writer who can look at his or her own work with an objective and critical eye.

Why is editing — and more extensive revising, where needed — so important? Because sloppy or nonexistent editing leaves the reader asking: “If he uses spell-check as a crutch and doesn’t know the difference between ‘there’ and ‘their’ and ‘they’re,’ why should I take the rest of his writing seriously? Where’s the pride?”

Professional editors assume that the copy they’re working on is far from perfect. Viewing themselves as “first readers,” they start with a clear understanding of the audience for any particular piece of writing. Then they edit for message, organization, paragraph and sentence structure and length, consistency in internal construction, word usage, and errors in punctuation and spelling as well as typos.

Think of it as quality control.

The result should be writing where clarity and brevity are natural partners, the message is clear, and style doesn’t get in the way of content. As the novelist Somerset Maugham said, “The best style is the style you don’t notice.”

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The Power in Presentations: a warning for senior executives

We can easily recognize why presentation skills are so highly prized. Credit for the work usually goes hand in hand with those who are accomplished at speaking and explaining the work. That’s why senior executives in particular, know the value of coaching. They know their work can’t and won’t speak for itself–They’ll have to become adept and making others understand and appreciate it’s importance and their contribution to it.

The positive impact on careers and reputation that powerful presentations have is understood to a greater degree than the flip side of the equation. Poor presentations also leave deep impressions that can unfortunately cause real and lasting damage. A poor business presentation can leave the impression that it’s not just the presentation that’s not up to par, but our work or our competence generally. Even if your reputation can withstand such doubt, it’s important to understand just how much damage a poor presentation can have. These are missed opportunities at publicly proving the value of our good work and they take on added weight for senior executives, especially when ‘presenting up’.

When they present to those they report to, executives tend to put a lot of thought and practice into their presentations. Under the stress of workloads however, that commitment can slip. That’s understandable, but it doesn’t change the equation. Speak poorly and others will question more than your oral presentation skills. They’ll question your very abilities.

That’s why it’s so important for senior executives to heed this warning. You simply cannot allow yourself to be standing before others unprepared. If time pressure prevents adequate preparation, look for alternatives. You might delegate the task on occasion and give others a chance to show their competence. You might look for other means of presenting information, such as written summaries, or delegate part of the task, such as putting together drafts. Do what you have to do to control those high-stakes appearances and limit them to those times you are confident and ready.

Solidifying a great reputation will take more than the occasional home run. Show up ready for your best, each and every game!

PowerPoint or No PowerPoint: That is the question

During every coaching session, the question is sure to come up. “Do I have to to use PowerPoint in my presentation?” PowerPoint has become almost synonymous in some circles with the modifier “boring”, but that’s not the fault of the tool. It reflects a fundamental misunderstanding of that tool’s purpose.

Before you toss the tool, ask yourself whether you’ve been using it effectively. Are your slides packed with text? Is the point of each slide difficult to follow? Are the slides chiefly there to help you communicate your points? Are you using your slides both as presentation tools and as handouts for the audience to read and refer to later?

If you answered “yes” to any of these questions, you may not be using PowerPoint very effectively.  Remember, if your audience can see and hear you, you need to be communicating differently than if you sent your information in an email, or mailed out printed material. Oral communication demands something different from both the presenter and the presentation. [Read more…]

Do Presentations Or Public Speaking Terrify You?

“It usually takes me more than three weeks to prepare a good impromptu speech.” ~ Mark Twain

I offer communications training, including business writing, presentation skills training, and media relations. The latter two, I’ve found, have much in common in that they force one to stand up and talk to strangers who may or may not be receptive. Over the years, I’ve come up with several teaching points, largely by watching accomplished professionals draw audiences in and make them comfortable, open to new ideas, and eager to share in what becomes a productive conversation. [Read more…]

Tips for a Winning Welcome Speech

We work with a lot of executives at The Pincus Group who are called upon to deliver welcome speeches at industry conferences and major events. Usually, we’re working with these executives on honing key note speeches or business presentations. During that coaching, they’ll often casually mention the welcome speech they’ve been asked to deliver but usually consider it a far lower priority.

Here’s why that’s a mistake. Don’t minimize the opportunity you have in that welcome speech to make a first impression with your audience that will shape their views of you and the entire conference. In his book “Blink”Malcolm Gladwell explores the power of what’s known in psychology as “thin slicing”, the ability we all have to make sense of situations on the “thinnest slice” of experience. Gladwell details fascinating examples of that phenomenon at work, but anyone who engages in public speaking needs to understand the opportunity it presents. [Read more…]