The Power in Presentations: a warning for senior executives

We can easily recognize why presentation skills are so highly prized. Credit for the work usually goes hand in hand with those who are accomplished at speaking and explaining the work. That’s why senior executives in particular, know the value of coaching. They know their work can’t and won’t speak for itself–They’ll have to become adept and making others understand and appreciate it’s importance and their contribution to it.

The positive impact on careers and reputation that powerful presentations have is understood to a greater degree than the flip side of the equation. Poor presentations also leave deep impressions that can unfortunately cause real and lasting damage. A poor business presentation can leave the impression that it’s not just the presentation that’s not up to par, but our work or our competence generally. Even if your reputation can withstand such doubt, it’s important to understand just how much damage a poor presentation can have. These are missed opportunities at publicly proving the value of our good work and they take on added weight for senior executives, especially when ‘presenting up’.

When they present to those they report to, executives tend to put a lot of thought and practice into their presentations. Under the stress of workloads however, that commitment can slip. That’s understandable, but it doesn’t change the equation. Speak poorly and others will question more than your oral presentation skills. They’ll question your very abilities.

That’s why it’s so important for senior executives to heed this warning. You simply cannot allow yourself to be standing before others unprepared. If time pressure prevents adequate preparation, look for alternatives. You might delegate the task on occasion and give others a chance to show their competence. You might look for other means of presenting information, such as written summaries, or delegate part of the task, such as putting together drafts. Do what you have to do to control those high-stakes appearances and limit them to those times you are confident and ready.

Solidifying a great reputation will take more than the occasional home run. Show up ready for your best, each and every game!



Your message is your story. Messages help you communicate your story in a way your audience can hear and remember. When they are effective, messages help set you apart and persuade at the same time. Finding the right message is crucial to effective communication, but it isn’t easy. Keeping your messages effective as time and circumstances change, while making sure they are consistent throughout your organization is even harder. At TPG, our experts can help you cut through the noise to effectively reach your target audiences each and every time. We’ll make sure your messages are clear, consistent and credible. Call us for a free consultation today, and start matching the power of your communication to the power of your ideas.