Briefing How To’s : Tips and Techniques to Deliver A Briefing Worth Listening To

Briefing, noun brief·ing \ˈbrē-fiŋ\: an act or instance of giving precise instructions or essential information.

Briefing isn’t just another word for presentation. A briefing is designed to point the listener toward “precise instruction or essential information” according to Webster’s definition. In practical terms, that means the essence of your job as a briefer is to facilitate some kind of action.

That means the first thing to ask yourself before putting together your briefing is why you’ve been asked to give it. You can’t develop your key points if you don’t know how or why this information is going to be used, or exactly what piece of information you gather will be the most useful to the person you’re briefing. The essential work for any briefer is in the preparation and in knowing your audience, what he/she or they might need, and then delivering it. If you want to hit the mark with every briefing you deliver, follow these best practices:

START AT THE END
You can’t brief well if you don’t know where you’re heading. Remember, this is a talk with a specific purpose, designed to deliver essential information for a decision maker. What’s the conclusion you’re going to reach? Get that up front and build your briefing from these “messages.” Don’t keep your target audience waiting and wondering what all this adds up to. You want to state your case and then spend the bulk of your time proving it by adding the essential information that led you there.

KEEP FOCUSED ON THE WIN
Remember this isn’t about everything your target audience needs to know. It’s about the ESSENTIAL things he/she or they need to know NOW in order to make a decision. Stay focused on the WIN, What’s Important Now. That means you want to distill your information to a few key points and back those up with your best verifying information. Then let the person you’re briefing guide you to any more detail in the question and answer portion of the briefing.

STAKE A CLAIM
This is no place for a wishy-washy, “on the one hand-on the other hand” type of dissertation. Briefings, remember, have a particular purpose. Don’t wait for your target audience to ask you, “So what’s your conclusion?” or “Which of these options do you think is best?” The whole point is to state a case and prove it. If your target wants you to talk about a different option, that’s fine as well, but be ready to make your case either way. You’ll have to stick your neck out to be a useful briefer. This isn’t just a random collection of information you’re delivering. Even if the best you can do is a briefing that concludes “we need more time” or “we don’t know yet,” make sure it’s clear why this is your conclusion and stand behind it.

REMEMBER TO BELIEVE WHAT YOU’RE SAYING
Never deliver a briefing with conclusions that you don’t believe yourself. This isn’t acting. Your usefulness to a decision maker demands credibility. Make sure you can deliver that to the best of your ability, in every briefing, every time.

Aileen Pincus is President and CEO of The Pincus Group, Inc., providing tailored presentation training and media coaching to executives worldwide, with headquarters in Washington, DC.

 

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Presentation Confidence: Take The Fear Out Of Executive Presentations

We tend to avoid what we fear, so before you hand off that presentation to someone else or try side-stepping the responsibility altogether, consider what you’d be passing up. Each presentation in front of your peers, your boss, an important client is a unique opportunity to showcase your value. A home run in a presentation or briefing can do more to lift your reputation and cement trust for these important relationships than all of the hard work you’ve already put in getting ready for it.

That’s because your audience can see and hear your ideas for themselves. They can connect the messages with the messenger and get the full measure of their impact. Importantly, they will give credit for those ideas to you, the presenter. In short, presentation and briefing skills are essential tools every executive needs to master.

Embrace the presentation opportunities you have by conquering those fears and letting your expertise shine. Follow these pro tips to help:

Don’t memorize

If you memorize (instead of just getting comfortable with your ideas), all you’ll be concentrating on when you deliver your presentation is remembering what you were supposed to say. That’s going to interfere with being your best, most confident self. Instead, stay in the moment and give yourself permission to express your key ideas in a way that sounds natural and comfortable for you. Don’t worry about perfection. Your audience isn’t.

Do prepare (the right way)

Get your essential ideas down to (no more than) three main points. Practice delivering these orally. Pay attention to how you naturally communicate them, what details you use to explain each and how you transition from one main point to the next. There’s simply no substitute for hearing yourself present and building some muscle memory of how you want the presentation or briefing to flow. (Recording yourself is a great tool for this.) If you write out a full script, begin practicing with a greatly reduced one with just bullet points or notes with key points and phrases. It’s far more important to stay connected to your audience than it is to remember every detail of something you’d prepared.

Build in a breather

Many presenters need help controlling their fears at the very start of their presentations. Once they get into the body of their material, the content of what they’re saying helps them find their stride and pull through. If you’re most anxious at the beginning of your presentation, try a different approach. A question to the audience momentarily allows you to subtly shift the focus to your audience and might offer you the breathing room you need to settle in. (Of course the question has to be one you’re reasonably certain will draw the right response, or a survey with no right or wrong answer that helps you set up your points). You might also use a prop, or a handout to momentarily draw people’s attention to something you’re about to speak to. You might even start with a short video or other visual after the briefest of introductions.

Go with what works for you

Many executives heave a sigh of relief when the presentation or briefing is over and they can move on to answering questions. If that’s you, don’t feel constrained by formats. Keep the presentation shorter and lengthen the q and a. You’ll still need to deliver some key messages about your conclusions, but you can save the detail for when your audience signals they want it; by asking a question. Just tell your audience what you’re doing (“I have a brief overview and then I want to get right to your questions about what this means”). Remember to present with your audience first and foremost in mind: what is the essential information THEY need?

Treat the symptoms

Fear causes a physical reaction in us, as our brains signal to our bodies that we’re in some kind of danger. Our breathing becomes more rapid, our voices might shake, our palms sweat. It’s those ‘symptoms’ that many presenters fear displaying, so have a plan for handling those reactions. Know that no one can hear what you’re thinking, and are oblivious to your fear. Tell yourself you’re going to be great, remind yourself of past successes, and visualize how good it’s going to be to hear the congratulations afterwards (even if you don’t believe it). Tell yourself: You’ve GOT this! Remember no one knows what you were supposed to say, so if you forget something, just move on without apologies. If you forget something, it’s a good time to pause and ask, “any questions so far”? Don’t try to banish your nerves, channel them. It’s the same energy that will help fuel your performance. Expend a bit of it if you can just before your presentation (a quick walk, some deep knee bends and long, slow deep breaths).

Remember, the more presentations you do, the easier this will be. Don’t avoid speaking to your own ideas and your own capabilities. Remember how scary things were the first time you tried them, that you now do with ease. You can build this ‘muscle memory’ of success, one presentation, one briefing at a time!

Aileen Pincus is President of The Pincus Group Inc., an executive coaching firm offering training in presentation, speech, media and crisis communications. Free consultations at http://www.thepincusgroup.com 301 938-6990

Article Source: http://EzineArticles.com/9634281

Powerful Presentations Depend on Feedback

How do you know your Presentations are Powerful? Get REAL feedback

Presentations are powerful things. When they’re done well, they can persuade an audience, enhance the presenter’s credibility and motivate action. So how do you know when you’re hitting the mark with your audiences?

For most presenters, the answer is to simply ask a colleague or audience member afterwards. The problem is, a simple “How’d I do?” isn’t likely to be answered with an illuminating response. Many people are uncomfortable at giving anything but the most positive or at least neutral feedback (“I thought it was fine.”) Of course, getting helpful and precise feedback is one of the reasons executives hire presentation coaches. You can get good feedback though after your performances if you learn to ask the right questions.

Next time you present:

MAKE FEEDBACK EASY: You can construct a simple feedback survey on index cards to hand out after your presentation if it’s an outside audience. This removes the uncomfortable hurdle for some people of having to tell you in person, should they have anything but positive reactions. Always include at least one open-ended question about what could have been improved. For internal audiences, you might select a few people to ask the same questions via email.

ASK SPECIFIC QUESTIONS: If you know someone who’ll be attending your presentation, ask them ahead of time if they’ll listen for specific things you’re working on. For instance, if you’re working on reducing the “uhms and ahs” or other verbal fillers when you present, tell a colleague to listen for those as you present. If you make it clear that you’re welcoming that feedback precisely, you’re more likely to get accurate feedback on how you did.

PICK YOUR PRIORITIES: Don’t ask for more feedback than you can handle at one time. Select one or two priorities at a time, such as slowing your hurried pace, or making more eye contact with the audience. You’re much more likely to make real improvements by narrowing your focus.

TAKE IT IN STRIDE: The purpose of feedback is to better your performance as a presenter. Consider the feedback you get but don’t use it as a substitute for your own best judgement. If you have good reason for doing what you do, and it’s working for you, take that into consideration as well. Remember, presenting isn’t “acting”, so if any suggested changes make you uncomfortable, stay true to yourself.

Every time you present, you want your audience to see you at your best. Put the effort into improving this key executive communication skill so others can truly appreciate what you have to offer.

Power Up Your Team Presentations

If you’ve got a standout presenter, or even two or more on your team, you might think that’s good enough. It isn’t.

If you’re presenting to clients or perspective clients about your company’s capabilities, your entire team should be capable of presenting powerfully each and every time. Having the right team leader is important, but it’s not enough to ensure success. Your team leader is there to guide the team toward clear goals but anyone listening to the pitch knows it’s the group effort that will determine whether those promises you’re making will be kept.

Before your next team presentation, make sure each member of your team learns to present powerfully and in concert with one another. Remember these best practices for team presentations:

IT’S ABOUT THE SHOW, NOT JUST THE TELL
: If all you needed to win business was to detail your capabilities, you’d be able to win it just by emailing your proposals. There’s a reason for the oral bid or proposal even today when we have so many other options for giving and receiving information. Your potential clients want to “see for themselves” who you are and develop a level of confidence in the team. Make sure your team understands how to show their strengths. Each member needs to be truly comfortable with what they’ve been asked to present and fully prepared for what’s expected. Will they handle direct questions or defer? On what areas might they expect to be questioned or defer to others?

REHEARSE TOGETHER: However limited your time to prepare for the team presentation, don’t use that time solely for individual members to prepare for their individual parts alone. This is a team presentation and you’ll need to rehearse as a team in order to better see and hear the presentation the way your client sees and hears it. Give each other feedback on performance as well as content, with an eye toward how the potential client might view it.

IT ISN’T ACTING: Your team can’t “pretend” to feel confident, they have to be confident. If you see hesitancy or nervousness from a team member in their part of the presentation, get to the root of it before it can be displayed in front of the prospect. By the same token, if your team doesn’t know each other well, or doesn’t like each other, don’t ignore that. That kind of dissonance is exactly what your perspective client is on the alert for. A look of boredom or disagreement will send the perspective client exactly the wrong message about this team, despite what your words say. Understand your team cannot be stronger than its weakest link.

PREPARE FOR SUCCESS: Make sure your team has what it needs to present successfully. Share your due diligence with all members of the team, not just your team leader, so that everyone knows what to expect. Share your strategy too, so that each member of the team understands not only their part in the presentation, but your company’s strategic objectives and goals. Don’t give vague feedback (“keep practicing”)—make that feedback direct (“You need a stronger message to begin with. Make it more definitive.”)

PRACTICE MAKES PERFECT: Work on the whole of the presentation, not just its distinct parts. Pay particular attention to transitions between team members. Does the whole of the presentation flow in a logical way, with each piece as strong as the next? Is each member paying attention to what was said (and literally referencing what’s come before or supporting what’s coming next?) If you can’t work with a coach, video tape your presentation and watch yourselves to make sure you’re not missing something a client would notice.

Successful team presentations don’t happen by accident. Work for it. Invest in your executives and in your company’s success with executive coaching.

Best Briefings: How To Deliver A Briefing Your Boss Will Thank You For

Briefing, noun brief·ing \ˈbrē-fiŋ\: an act or instance of giving precise instructions or essential information.

As usual, Webster’s definition is a useful starting point for helping us focus on the goal here. A briefing should communicate only the essence of what your target audience needs to know. As the briefer, you presumably know quite a bit more. To understand where your knowledge and your audience’s need to know intersect, begin by asking yourself about your purpose. Why does your audience need this information? How will they use it? What do they already know or assume about what they’re going to hear? Briefings are a no-frills form of communication that seems deceptively simple, but one that even senior executives can struggle with. Follow some basic rules to deliver the kind of briefing your boss will thank you for:

EVEN INFORMATIONAL BRIEFINGS HAVE TO BE PERSUASIVE
If your audience is to believe you know what you’re talking about, regardless of your title or position, you’re going to have to persuade them of that in your briefing. Your audience will have to hear and see through your presentation that you’ve selected the right information for them to consider. In other words, the recitation of raw data, no matter how profound or complex or enlightening, isn’t going to make your case for you. Numbers actually don’t speak for themselves (and neither do ideas). You’re there to provide perspective on the information. Even when presenting raw numbers, you’ll need to help your audience make sense of their meaning (are they more than expected, less? What are they comparable to?) Help your audience understand your information, not just hear it.

BRIEFINGS MUST BE BRIEF
Remember your audience, any audience, does not want to know all you know and could possibly say on the subject. That’s true for any executive presentation. Briefings particularly however are a mode of communication that carry the assumption of being short and succinct. Let your audience guide you in the q and a portion (if there is one) into any further detail they require. (Even there, the answers need to be direct and brief, with an option for more explanation in a different venue if need be.)

TEAM BRIEFINGS ARE ABOUT THE TEAM
If you’re preparing for a team briefing, first decide every member’s distinct role in delivering the information. You want the information to highlight both individual contributions and knowledge, as well as display your team strategy and a sense of cohesion. You can accomplish this by looking for places to back each other up with references to what’s come before and what the audience is about to hear presented from others, at the same time avoiding repetition. Make sure your briefing team participates in oral rehearsals and doesn’t just share written information. You want to experience the briefing the way your audience will, orally, so you can make adjustments to benefit them.

REMEMBER THIS IS ORAL COMMUNICATION
If you’re presenting your briefing using PowerPoint or handouts, remember those are visual AIDS, not the whole of the briefing itself. Make sure whatever materials you have are visually powerful and not mere words for your audience to read. Whatever aids you use shouldn’t take center stage or overpower you–the job of the briefer is all important here. Remember too that oral communication demands you be understood the first time. As FDR famously said, “Be sincere, be brief, be seated.”

Aileen Pincus is President and CEO of The Pincus Group, Inc., providing tailored presentation training and media coaching to executives worldwide, with headquarters in Washington, DC.